Following last year’s success, Yoplait Kids is welcoming back its Frubes ‘Try Me Frozen’ campaign this summer. Launching in June ahead of the school holidays, the activity encourages families to freeze their Frubes and offers children a tasty and healthier alternative to ice cream. The original Try Me Frozen activation saw sales of Frubes increase 86% from last year’s activity and the General Mills brand is hoping to repeat its previous success. The limited edition packs are available to end August.

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