Fridge Raiders has announced that it will be moving its entire Cheese & Nut Combos range to a single serve 40g format, helping retailers up and down the country to make the most of the growing trend for on-the-go snacking. The on-the-go snacking occasion is currently worth £12.5 billion in the UK – having grown by +11% in the last year – tapping into the millions of consumers who lead busy on-the-go lifestyles. Within this trend, we’re also seeing an increased demand amongst consumers for healthier snacking alternatives, with 44% of adults and 56% of 16-34-year olds viewing snacks as a good way to boost their nutritional intake.
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