Bloo, one of the UK’s leading Bathroom Care brands, has launched a unique range of cleaning powders that foam and fragrance when dispensed into the loo bowl.


The new Bloo FoamAroma range is being supported by a substantial through the line campaign in 2016 including TV, PR and a #BlooMonday social media promotion.

Bloo FoamAroma is available in two fine fragrances, Rose and Apple Blossom and Ocean Mist and is designed to be dispensed into the loo bowl after flushing. The powder foams on contact with water, rises up the loo bowl and releases a perfume, giving consumers an easy way to freshen up their loos.

Unlike air fresheners, Bloo FoamAroma is able to tackle odours at source and is a true innovation in the Bathroom Care category. In addition to delivering a beautiful scent, Bloo FoamAroma leaves the loo bowl sparkling clean and shiny, and helps to prevent lime scale.

Melanie Billows, Marketing Controller for Bloo, comments:

“We invest heavily in research and development to ensure we are at the forefront of Bathroom Care innovation. Bloo pioneered the incistern block cleaning format and the brand is hoping to do the same with cleaning powders.

“In addition to the excellent foaming and cleaning power, fragrance is a key driver for this product, and in fact the entire Bloo range. For the consumer, the fragrance delivers immediate satisfaction and we are currently trialling scented barkers in store to push the fine fragrance offered by FoamAroma.”

Bloo FoamAroma comes in beautiful 500g contoured bottles, each featuring an easy-to-use 50g measuring cap. The packaging has been designed with premium style trends in mind so can be left out on display to accessorise the bathroom.

“Our research tells us that many people see the bathroom as one of the most important rooms in their homes, and believe the way the bathroom is cleaned and accessorised says a lot about their personalities. With 27 per cent of consumers identified as ‘exhibitors’, there is a clear need for bathroom care products that deliver on fragrance and aesthetics.

bottle“The FoamAroma range is sure to be a hit with consumers who are looking for an easy, effective and fun way to freshen up their loos for themselves and their guests.”

Bloo FoamAroma is now available at Tesco and Ocado, and launching into many other leading retailers during March-May 2016, with an RRP of £3.49.

Bloo offers around 50 SKUs including its popular Flowers range which was relaunched in 2015 with English Garden inspired fine fragrances, including Magnolia, Orange, Jasmine and Violet and striking new packaging designs.

The Bloo Flowers range consists of toilet blocks for the cistern, hanging rims for the toilet bowl and wipes for the bathroom, available in supermarkets nationwide.

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