Barr Soft Drinks is unveiling a fresh new look for Snapple, the premium US juice drinks brand, to highlight the brand’s New York City roots.
The bold new label designs feature skyscraper-style lettering and fun, engaging new names for each of the seven great-tasting variants which will complement the iconic glass bottles and facts under the lid.
“Snapple consumers lead busy lives in busy cities and, when they need a flavour hit, the brand offers a unique, tasty, sweet treat to refresh and keep them going ,” says Adrian Troy, Marketing Director at Barr Soft Drinks.
“This year is set to be our biggest year yet for the brand and with this new design, we’re highlighting all the best things about Snapple, including the quirky, bold and fun personality that consumers know and love, and impactful packaging that’s sure to attract shoppers throughout the summer and beyond.”
Made with no artificial sweeteners, all products in the Snapple range are levy-free, whilst offering consumers the big flavour hit that they are looking for on the move.
The new Snapple range comprises:
- Kiwi Meets Strawberry
- Snappy Apple
- Mango Madness
- Packing a Fruit Punch
- Lip-smacking Lemonade
- Pretty in Pink Lemonade
- Just Peachy
To drive visibility, retailers should stock the range in an Adult Soft Drinks fixture, grouped with other premium soft drinks and display prominently to let customers see the full range. Bespoke POS is available to attract shoppers, and drive growth from Snapple and the wider category during the summer months.