DS Smith Packaging stepped coolly up to the challenge when Vitacress, one of Europe’s leading growers of watercress, asked for a packaging design that would remove cost from their supply chain and help maintain the quality of the product in distribution.

The result was a design that allows ice to melt cold water over the watercress to keep it fresh. A drain tray containing crushed ice sits on the top rim of the pack allowing melting water to drain over the watercress, keeping it cool for up to 48 hours.

Replaces polystyrene

A moisture resistant film is laid on the inside of the pack and silver metallised thermal PE liner on the outside. The recyclable corrugated pack replaces expanded polystyrene traditionally used with this type of application. The new pack offers a stunning fresh look, and has stimulated a significant increase in sales and reduced inbound shipments tenfold.

In recognition of its highly innovative qualities the pack has recently won a UK Packaging award, a Starpack award and, most coveted of all, a Worldstar award. It is also a finalist in the President’s Shortlist and the Sustainability category of Worldstar.

DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY

Tel: 0845 260 70 80



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