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The alcohol-free beer brand is now available in 300 Tesco stores nationwide

Following successful listings in major retailers, Sainsbury’s and Ocado, alcohol-free beer brand, Freestar is continuing on its strong growth trajectory after securing listings in 300 Tesco stores across the UK.

Freestar’s Craft Lager is a smooth refreshing lager that has twice won the World Beer Awards.  A unique balance of European noble hops (Saaz, Hallertau and Perle) and pilsner malt deliver a crisp and refreshing beer with a long clean finish.

The additional national distribution follows sustained growth within the alcohol-free beer category, which is predicted to increase at a CAGR of 7.8% in the next decade[4].

Now available in the UK’s largest supermarket chain[5], Freestar’s alcohol-free lager bottles and IPA bottles come at the perfect time to meet increased demand for alcohol alternatives at the start of the New Year. 1 in 5 adults (19%) participated in Dry Jan last year[6]. Amongst these participants, non-alcoholic beer was the drink of choice, with a third (33%) planning to purchase it in January[7].

Eddy Dallas, co-founder at Freestar, commented:

“The non-alcoholic beer category has exploded in popularity over recent years, after a widespread increase in health-consciousness has altered our relationship with alcohol. With this being the case, Freestar is perfectly suited to cater for the growing demand in alcohol-free beer and we are delighted to bolster our distribution with Tesco.

“We view ourselves as the alcohol-free beer for beer lovers, offering flavourful beers that mimic the taste of alcohol with great complexity and texture, and we are proud and excited to have secured a listing that will help us deliver our ambitious aims.

“Dry January is a time where people will be looking for an alternative as the cut back on the booze for the month, and we are confident that with our product, those beer lovers won’t have to deprive themselves of the delicious taste of beer we all crave from time to time.”

In addition to Tesco, the beer can be purchased online through, as well as online on Ocado and Amazon, and in-store at Sainsbury’s.





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