Global Bounty have developed some of the world’s most popular ‘free from’ food brands. National Flexible, and its design team, knows and understands the rapidly expanding ‘free from’ marketplace so took on the project to aid Global Bounty re-brand their range of gluten free oats. The basic brief was to ensure that their brand stood out amongst a crowded shelf. From concepts and mock-ups to pack format and print management, National Flexible offers a full 360 service that according to Suresh Patel the Director of Global Bounty “helped boost sales and buyer interest across the range and marketplace”.

‘Free from’ categories are rapidly expanding within retail space, particularly if we pay attention to the supermarkets’ latest bid to create new aisles dedicated to just this category. Having worked with ‘free from’ brands such as Global Bounty, Nine Bar, Bounce, Deliciously Ella, Inspiral, Primal Joy and Itsu, National Flexible understands that it is essential to work with our customers to create innovative packs with eye catching design. This is to ensure a strong brand positioning in what is becoming a seemingly crowded market. “National Flexible have helped us achieve a position in the marketplace that communicates Global Bounty’s ethos of offering consumers a wholesome and healthy alternative to everyday oat brands” Suresh Patel, Director of Global Bounty.


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