FREE crisps? Aldi launches nationwide search for its first ever Crisp Taster

• Aldi is launching the job of a lifetime —the supermarket is on the hunt for an official Crisp Taster
• One lucky recruit will receive FREE crisps in exchange for their thoughts to help guide the supermarket’s future range
• Interested snack connoisseurs have until 16^th June to apply

Aldi is on the hunt for one extra special spud enthusiast to become its official ‘Crisp Taster’, a brand-new role for the supermarket.

The successful applicant will receive a selection of Aldi’s most popular crisps to sample at home for free including Aldi’s Specially Selected Mature Cheddar & Red Onion Hand Cooked, the Snackrite Perfections Thai Sweet Chilli and Snackrite Saucy Nibbley Nobblies. Along with this, the Crisp Taster will also get an exclusive first try of products yet to hit Aldi’s shelves.

All that’s required in return is a set of exclusive reviews rating the crisps’ taste, crunch, texture and appearance to help guide the supermarket’s Buying Team on potential future flavours.

To be in with a chance of landing the spud-tacular job, all potential candidates must be aged 16 and over and need to create a short application video explaining why they should be Aldi’s first ever Crisp Taster.

To apply, entrants will need to share their video via the email address:  aldicrisptaster@clarioncomms.co.uk, along with their name, age, where they are from and any social media handles.

Entrants should also include examples of their favourite Aldi crisps, as well as any snacking opinions that may help them stand out. Further details and terms and conditions can be found on the Crisp Taster web page.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “What our shoppers think is so important to us. It’s crucial we listen to their honest feedback so we can ensure our products continue to deliver on taste, while also offering unbeatable value. 

“Sales of snacks such as crisps and nuts skyrocketed by +40% during the World Cup in 2022, so we expect our crisps to be in high demand this summer with Euros 2024. What better timing to find out what our most passionate snack fans have to say?”