Fox’s Burton’s Companies has today announced the introduction of a limited-edition Strawberry flavour to the iconic Fox’s Party Rings range.
With a creamy taste and smooth finish, these sweet treats are available from 24th March with an RRP of £0.90 per 125g pack.
The limited-edition flavour is designed to engage and excite existing customers as well as bring in new users, with a particular focus on attracting families.
Strawberry was named the number one flavour across all family age groups, with 85%* purchase intent – and with Party Rings featuring in 50% of children’s occasions** – it makes this new limited-edition flavour a must-stock for retailers wanting to boost family basket spend.
Party Rings Strawberry joins the much-loved Party Rings range which includes biscuits for a variety of shopper needs and missions. From the classic, full-size Party Rings, through mini formats to the Party Rings Minis Chocolate flavour which launched back in 2023 and have proved popular with shoppers looking for on-the go snacking options.
Commenting on the launch, Robin Norton, Head of Category Insight at FBC said: “We know Party Rings fans love a new flavour and that flavour variants do a great job of attracting families, so we’re confident that the addition of Strawberry to the range will drive excitement amongst our customers and opens up incremental biscuit and basket spend.
“The launch of this limited-edition range will also see the introduction of our brand-new look and feel designed to give the brand a more fun, modern appearance that will stand-out on shelf. We have some exciting things to come for Party Rings this year and this is just the first step on our journey to make sure we’re bringing more fun to the everyday for everyone!”
The brand refresh will see packaging across all flavours and formats updated to reflect the new, playful “colour me in” design. The new revamp will be completed by May 2025.
* Flavour Research/Turf Analysis November 22 | Kantar L24W to 14.12.23.
** Kantar Usage 52 WE June 24
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