FOX’S® GLACIER has announced the launch of a new and innovative HFSS compliant range of sugar free sweets, which sit in a handy carton.
FOX’S® sugar free cartons will be available in more than 2,500 Co-op stores across the country from the 15th of August and have a MRRSP of £1.20.
The launch is part of a significant investment in the widely recognised FOX’S brand, which in the four weeks to June alone saw a 45% increase in growth compared to last year[1], and is owned by leading food manufacturer Valeo Snackfoods.
Sweetened with natural stevia, the vegan-friendly, eight calorie sweets will be available to enjoy in 2 flavours – lemon, elderflower & mint; and strawberry & banana smoothie. Although FOX’S® sweets already have strong associations with travel, the pocket sized carton format will help to reach new consumers during on-the-go snacking moments.
The product development follows market research from Degusta which revealed 50% of confectionery consumers were interested in a sugar free option of the much-loved sweet. The new carton is also fully recyclable, with the omission of sugar meaning the sweets don’t require individual wrapping, cutting down on packaging.
Russell Tanner, marketing director at Valeo Snackfoods said: “These new sugar free variants are a natural next step for FOX’S®, which have longstanding heritage as a household favourite”.
He added, “FOX’S® is well positioned to move into the health-conscious confectionery market, and as each Sugar Free sweet is only 8kcal, it makes for the perfect longer lasting, permissible sweet treat. We pride ourselves on using high-quality ingredients that suit a range of dietary needs, without compromising on taste, and the new sugar free flavours are no exception.”
[1] Brand RSV – EXT IRI Marketplace & Kantar Worldpanel Discounters 4 weeks to 12/06/2022 vs YA
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