Fox’s Burton’s Companies (FBC) UK is launching two mouthwatering additions to its Fox’s Chocolatey range. The all-new Fox’s Fabulous Chocolatey Indulgent Creams biscuits, available in the much-loved flavours of Honeycomb and Hazelnut, are set to make their debut this month.
Fox’s Fabulous Chocolatey Indulgent Creams have three distinct layers of taste and texture, a crunchy shortcake biscuit base, a delicious honeycomb or hazelnut flavoured silky cream filling, coated in a generous layer of Fox’s signature milk chocolate, with a drizzle of velvety chocolate. Perfect for the ‘Big Night In’ occasion where shoppers look for a little luxury and tapping into the growing ‘Premium Treat’ segment, which is currently worth £297 million a year and growing +16% YoY[1].
“Fox’s Chocolatey has long been seen as a premium offering within the ‘Sweet Biscuit’ category. We are taking that one step further with our Fox’s Fabulous Chocolatey Indulgent Creams, offering consumers adventurous new flavours and textural layers, stretching the premium offering”, explains Colin Taylor, Trade Marketing Director at FBC UK.
“From October, we will be supporting the launch of Fox’s Fabulous Chocolatey Indulgent Creams with significant investment bringing the brand back on TV and a social marketing campaign, as well as driving awareness instore and offering shoppers the opportunity to trade up in the biscuit category.
The new launch will be available in Tesco now with a wider distribution to follow. Fox’s Fabulous Chocolatey Indulgent Creams in flavours Hazelnut and Honeycomb will carry an MRSP of £1.75p for a 130g pack.
[1] Combined Read – NIQ, Total Coverage (10.06.2023) and Kantar, Variety Retail (11.06.2023)
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