The delicious new range joins the growing Forest Feast treats on offer at Waitrose

Leading snacking brand Forest Feast has announced the launch of an innovative new range of Vegan 60% Cocoa Dark Chocolate Dipped Fruit set to take the UK snack category by storm, doubling the brands’ offering at Waitrose.

More and more consumers are looking to making better choices when it comes to snacking, with recent stats revealing that Google searches for “healthy snacks” are up 110%[1]. Forest Feast’s exciting new range taps into consumer demand, delivering a more mindful option in confectionery that still gives a delicious taste of indulgence – perfect for sharing or as a treat on nights in.

Standing apart from its few competitors, the range is also 100% Vegan and Gluten-Free, using real chunks of sustainably sourced fruits. Each of the three enticing variants are handcrafted and packaged in Ireland using only the finest quality ingredients, offering a clear trade-up option, for the one in seven shoppers willing to pay a premium of brands that offer traceability[2].

The full range includes:

  • 60% Cocoa Dark Chocolate Sour Cherries. We’ve taken the most amazing, super-sour cherries pieces and smothered them in 60% cocoa dark Belgian chocolate, to create a sweet and sour contrast that’s a full-on decadent delight. (Vegan, Gluten Free)
  • 60% Cocoa Dark Chocolate Mango. Our sweet and juicy, sustainably sourced dried mango strips are completely covered in 60% cocoa Belgian dark chocolate to create a treat so incredible it’s like a symphony for your taste buds (Vegan, Gluten Free)
  • 60% Cocoa Dark Chocolate Mountain Figs. Our Figs come from rugged mountains and are gently sun-dried to lock in their goodness and juicy-sweet taste. Each piece is then drenched in 60% cocoa dark Belgian chocolate for a marriage made in the heavens. (Vegan, Gluten Free)

Bronagh Clarke, Marketing Director at Forest Feast said:

“We have seen chocolate dipped fruit gain huge traction in the US and so it’s only a matter of time before it lands here in the UK in a big way – home-made options are already popping up all over Instagram and Pinterest.” 

Continuing on the range itself, Clarke says: “The trajectory of healthier snacking options has been on the rise for a while, which has seen huge innovation in the category – but nothing like this. We’re really excited to see this range land in stores. As the only 100% vegan and gluten-free option out there in dipped chocolate fruit, we’re going to really deliver for shoppers and hopefully in turn grow the category too.”

Forest Feast’s Dark Chocolate Dipped Fruit range is launching into Waitrose on the 14th June 2021 at an RRP of £3.50.

For more information and to order Forest Feast to stock in your establishment, please visit https://forestfeast.com/product-category/premium-dried-fruit/

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