Football for Peace (FfP), the global charity that uses football to raise awareness of pressing social and environmental issues in line with the United Nation’s Sustainable Development Goals, is proud to launch the ‘Football for Peace Food Drive’ campaign today.
In partnership with Wembley Stadium’s caterer, Delaware North, and supported by six English football clubs – Liverpool FC, Everton FC, Aston Villa, Oxford United, Wycombe Wanderers and Sutton United – ‘Football for Peace Food Drive’ will distribute surplus food supplies from Wembley Stadium to families in need across the nation. Half a million food items will be delivered, with help from Aldi, through the week involving clubs, players and fans.
The campaign also has support from leading Football for Peace Ambassadors, including Jermain Defoe, Adrian San Miguel, Fern Whelan, Marcus Bean and Shandon Baptiste.
Due to ongoing disruption caused by the COVID-19 pandemic, Wembley Stadium has been unable to host major football and hospitality events and, as such, has accumulated a massive store of approximately 500,000 items of food. FfP has teamed-up with Wembley’s Head of Culinary, Harry Lomas, to ensure this food does not go to waste and, instead, supports the families who need it most.
Working alongside Aldi, the logistics partner for the ‘Football for Peace Food Drive’, unused food from Wembley Stadium will be transported to the football clubs who will then distribute the vital supplies within their local communities via foodbank networks.
As the UK marks one year since the beginning of the first national lockdown, the ‘Football for Peace Food Drive’ campaign is bringing the football family together to provide essential food items to areas in need and helping those who have endured recent hardship brought on by COVID-19 social and economic challenges.
Co-Founder of Football for Peace, Kash Siddiqi, said: “We’re delighted to be working with our football club partners and Aldi to offer support to families who have been hit hard by the pandemic. When we heard about the surplus food at Wembley, we knew it was a great opportunity to contribute to communities across the country and make a real impact.
“It’s great to see the football community coming together for such a worthwhile cause and we’re extremely grateful to all the partners and clubs who have helped the Football for Peace Food Drive make a real difference.”
Adrian San Miguel, Football for Peace Ambassador and Liverpool FC footballer, said: “I’m proud to be a part of this amazing initiative which I’m sure will make a huge difference to families across the country. In these difficult times, the Football for Peace Food Drive is an important way for the football community to take collective action and give back to those most in need. It’s fantastic that clubs in different parts of the country have come onboard to help us make this project a great success.
“Football for Peace is a fantastic organisation that is using the power of the beautiful game to create positive change and this Football for Peace Food Drive initiative will definitely provide vital support.”
Wembley Stadium’s Head of Culinary, Harry Lomas, said: “We are very happy to be part of the Football for Peace Food Drive and provide clubs, charities and families with essential food at this challenging time for the nation.”
Mary Dunn, Managing Director for Corporate Responsibility at Aldi, said: “We understand that there is an increasing number of families struggling to put food on the table, so we’re pleased to be able to play our part, alongside Football for Peace, to help distribute these meals to those in need.
“Our lorries have been touring football clubs across the country to help ensure half a million meals, that would otherwise have gone to waste, are put to good use.”