Following its Safe Cycling campaign earlier this year, Pom-Bear from Intersnack, continues to raise awareness of the brand’s safety and active lifestyle messages with its Follow the Bear PR campaign. Coinciding with Walk to School month in October, Follow the Bear aims to encourage kids to walk to school throughout October and the rest of the year and includes walking safety advice on the website and large-scale reader offer activity in key national and regional press for Follow the Bear safety kit prizes.
Pom-Bear is a fun teddy-bear shaped potato snack that children love. Deliciously crisp and light they melt in the mouth to give a unique taste.
It’s also one snack that parents won’t mind. Made from the best quality potatoes Pom-Bear contains:
• No artificial colours or flavours
• No artificial preservatives
• Now with 25% less salt & 50% less saturated fats
• less than 100 calories per pack
Pom-Bear continues to outperform the category by achieving an impressive growth in terms of value. Of particular significance, Pom-Bear grew by a staggering 35% in the impulse channel – well ahead of the category (5.5%) *.
* Market data source: AC Nielsen Defined Snacks Market, MAT to end June 2008
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