boots-girls-playing-batakFOCUS, the Vitamin B-rich energy shot is now on sale at Waitrose Canary Wharf, and a FOCUS experiential was held recently to mark the launch of FOCUS Energy Shots in the Wellbeing section. The FOCUS team invited members of the public via Twitter and online press activity to put their reaction times to the test, going head-to-head to compete in the FOCUS interactive fast-paced Batak Challenge.

“The Batak challenge was the perfect choice to mark our move into Waitrose as it highlighted the benefits of FOCUS Energy Shots – increased reaction speed, precision, high energy and FOCUS – and it was a real crowd pleaser, with each of the contestants striving to top the leader board. Some even managed to up their score after having a FOCUS!” comments Karen Nunn, Sales and Marketing Director, FOCUS. “The activity was a total success, with sales of FOCUS at Waitrose up over 630% on the day!”

FOCUS Energy Shots are produced and distributed in Britain and represent a healthier way to achieve an almost instant energy boost as it is formulated with a highly effective mix of Vitamin Bs and antioxidants. It has just 50mg of caffeine, which is equivalent to one cup of coffee; whereas its US shot counterparts contain twice as much on average!

“Because our product has just four calories, no sugar, carbs, artificial colourants or flavourings, it is ideal for people watching their weight or slimming; the health conscious; fitness enthusiasts, or indeed anyone who needs a boost in concentration and energy.”

With a refreshing fruity taste, FOCUS is a super-concentrated energy shot that comes in a handy 60ml bottle.  Rich in Vitamins B6, B12 and B3, FOCUS shots provide a healthier alternative to sugar and caffeine laden drinks. One shot provides a sustained boost in concentration, alertness and vitality for up to five hours through a combination of highly effective ingredients, formulated to improve physical and mental performance.

FOCUS is ideal for counter-top and till-side displays, and offers many Clip-Strip opportunities – an impulse purchase with wide consumer appeal.

Retail benefits:

•Small size allows versatility of display – Shelf, CDU, Clip-Strip

•Most effective display position is Till-Point, or strategic Clip-Strip positioning

•Ambient product requiring no refrigeration

•Eye-catching display cases for 12 or 24 units

•RRP £1.79

•Strong high margin impulse purchase

•Produced and distributed in the UK

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