- Florette launches ‘Tasty Escapes’ promotion, giving shoppers the chance to win one of three guaranteed trips to top holiday destinations.
- Shoppers also have the chance to win £100 every day throughout the promotion
- Florette has partnered with TV presenter and holiday expert Laura Hamilton to create exclusive recipe content to promote the holiday destinations.
Salad sales will be flying this summer as Florette, the UK’s favourite salad brand[1] is adding excitement to the fixture with the launch of its ‘Tasty Escapes’ promotion giving shoppers the chance to win £100 every single day in May, June and July, plus the chance to bag themselves one of three fantastic holidays!
Launching on 1st May and appearing on over 6.7 million packs, consumers could be packing their bags and jetting off to Cancun, Dubrovnik, New York, Koh Samui, or Seville.
The UnFloretteable promotion is available on:
- Florette Classic Crispy (90g/140g/450g)
- Florette Mixed (125g/450g)
- Florette Iceberg (150g)
- Florette Sweet & Crunchy (180g/250g)
The promotion will run until 31st July in Sainsbury’s, Tesco, Asda, Morrisons, Booths, Iceland, Booker, Home Bargains and Farmfoods.
The brand is also collaborating with holiday expert Laura Hamilton who will create original and delicious recipes for Florette, share expert travel and culinary tips, and serve as the ambassador for all things salad and travel throughout the summer of 2025.
Alongside the holiday giveaway, £100 can be won instantly every day. Shoppers simply have to enter the time codes on promotional packs on the Florette website.
To launch the promotion, Laura Hamilton visited her local Sainsbury’s to giveaway £100 cash to lucky shoppers as visited their local store.
Florette will also sponsor Laura’s podcast, The Mile Fly Club. With exciting celebrity guests and travel-inspired foodie content, the podcast will attract new audiences, positioning Florette as the ultimate choice for a fresh, summery menu.
“At Florette, we’re always looking for exciting ways to engage with shoppers, and our ‘Tasty Escapes’ promotion is the perfect opportunity to do just that,” said Sophie Harrison, Senior Brand Manager at Florette Salad.
“We believe it will appeal to both current and new shoppers, particularly those keen to travel and experience new cuisines, while highlighting the great taste and versatility of our products.
“This promotion offers shoppers the opportunity to travel and explore authentic, delicious dishes, while also encouraging them to pop a bag of Florette Salad in their shopping basket which has the added benefit of potentially bagging them a holiday of a lifetime or £100 cash.
“Partnering with Laura Hamilton adds an extra layer of excitement to the campaign. Laura’s travel expertise will uplift the recipes she creates, making a simple dinner at home feel like an adventure.
“It’s all about creating fun, rewarding experiences that showcase the fresh, vibrant taste and versatility of Florette, while giving our customers even more reasons to love what they eat!” concluded Sophie.
For more information on how to enter: https://www.florettetastyescapes.co.uk
[1] Nielsen Discover Total Market Prepared Salad Value and Unit Sales 52 w/e 03.11.24
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