Florette, the No.1 brand in the UK’s £595 million leafy prepared salads market*1 is continuing to innovate and appeal to the growing number of shoppers looking to lead healthier lifestyles, with the launch of a new bagged salad.
Candy Striped Bistro will be the first innovation in the Bistro Salad sector in over a decade, appealing to the 5m Bistro Salad shoppers in the market*2. The new variant will bring a point of difference to the sector with the inclusion of sweet candy striped beetroot, paired with spinach, red chard and lambs lettuce, and red beetroot offering a mild yet distinctive flavour (110g RSP £1.15).
Hazel Clark, Head of Marketing at Florette UK, comments: ““As the No.1 brand in the category with 7 million households already buying Florette each year*1, we are perfectly positioned to meet the growing demand for fresh, tasty, nutritious products which satisify consumer needs without needing to compromise on taste.
“After a sustained period with no notable innovation, Candy Striped Bistro will revolutionise the Bistro sector, which is in £1.4m annual growth*1 and bought by 1 in 5 UK households*1, highlighting the sales opportunity that exists for an exciting new variant that combines delicious taste and texture.”
Launching into Ocado, Candy Striped Bistro will join Florette’s other colourful new salad, Rainbow Crunchy, which launched last month. Rainbow Crunchy features a charitable on-pack partnership, with Florette pledging a 2p donation to NHS Charities Together for every pack sold.
The NPD will be supported by a product specific campaign launching on 1st June including press, digital and social activation to enhance visibility and inspire shoppers. The brand is also being backed by a £1 million marketing investment throughout 2021.