Flora is celebrating its return to screens today, with its first TV advert since 2019. The ‘Be A Natural’ campaign celebrates Flora’s 100% natural ingredient credentials, and the great feeling you get when good things happen naturally. 

The ‘Be a Natural’ advert will appear in people’s homes across the UK and see individuals making great things happen – naturally. From catching a pancake perfectly on a plate, flicking a fork into a fluffy jacket potato or flinging a pack of Flora straight onto the fridge shelf – it’s a celebration of the naturally occurring fun moments in life.

These celebratory wins will be cut together with close-ups of natural and delicious food like jacket potatoes, sandwiches and pancakes, all topped or made with Flora, to show-off its plant-based versatility.

The campaign encourages people to #beanatural and celebrate that talent that’s naturally theirs, the natural ingredients they were born with, and those moments that happen naturally, without much effort.

The multi-media campaign from the much-loved family brand includes TVC, digital, PR and social activation, which partner with a range of influencers to encourage the UK to showcase and share their own natural talent.

Head of Flora Brands for UK&I John Mulvey comments; “The ‘Be a Natural’ campaign, celebrates Flora’s naturalness, and we want to share that with the nation. We know how great it feels when good things happen naturally – like Flora being made from 100% natural ingredients – so we’re looking forward to people all over the country getting involved with the campaign and showing us their natural talents.”

The TV ad will go live from 11th April on ITV (all territories), C4TV, ITV2, ITVBE, E4, FILM 4.


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