British craft Kombucha brand Fix8 announces its first national supermarket listing with Waitrose, as it reveals new recipes and a bold new look for its trio of fermented soft drinks. Due to go live from 24th October, the supermarket will launch the brand into 160 stores in a new four-pack format in two flavour SKUs. Ocado, Planet Organic and Amazon are also due to go live later this month.
Specialists in slow-brewed, authentic probiotic drinks, Fix8 is now the ONLY Kombucha range in the UK to feature science-backed probiotic live cultures AND Vitamin C, ensuring unrivalled immune and gut health goodness in every can. The new listings coincide with new look packaging for the brand, which has been created by Analogue in order to create greater stand out on shelf and bring its new and unique immune health messaging front and centre of a new 250ml slim-line can.
British born and brewed, each Fix8 Kombucha soda not only tastes delicious, but is made from 100% natural ingredients, loaded with 25% of the recommended daily intake of Vitamin C and is brimming with two billion live cultures which are great for the gut. Available in three newly refreshed flavours: Ginger Turmeric, Strawberry Basil and Sicilian Citrus, the drinks are also low calorie, plant-based and UK made.
Founder Freya Twigden says: “With more awareness of the connection between our gut, brain and immune health – we’re so excited to partner with Waitrose to bring functionality to soft drinks! Our new flavours, new brand look and added health benefits really set us aside in the category. Fix8 is the first kombucha in the UK market to have science backed live culture, AND vitamin C in it – to give that prominent immune health claim front of pack. Part of Fix8’s appeal is that it’s a great tasting soft drink that just happens to be good for you, at an accessible price point to help attract more consumers into the functional category. With over 70% of the immune system located in your gut, the rising trend and tide for gut health products is definitely here to stay. We can’t wait to bring our gut health drinks to more consumers and grow the category!”
Fix8 Kombucha can also be found in more than 150 independent stores around London as well as a selection of small premium food service chains. Both the four pack and individual cans are available from the Fix8 website and wholesalers including CLF, Stores Supply and JD’s Food.