Denny Bros will be showcasing products to support the informational, advertising, PR, social seeding and experiential campaigns of manufacturers looking to minimise costs and maximise impact at EasyFairs Packaging Innovations, 27-28 February Birmingham NEC, Stand F54.

Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack including multiple languages and cross-brand promotions. They work in synergy with the host-pack eliminating the need for major artwork changes to the original packaging.

EU regulations are dictating that an increasing amount of copy is required on-pack and so brand managers from all sectors, particularly healthcare and toiletries, are ensuring that there is clarity in terms of the labelling of ingredients and usage instructions.  Important factors still include multi-lingual variants, product testing information, and promotional information outlining the terms and conditions of competitions and giveaways.

For the food and FMCG sectors, the supermarket environment is increasingly competitive and on-shelf presence is key to creating sales.  With the rising costs of getting POS material into shops and food outlets, it has become much more critical to build a culture around the brand on shelf with on-pack ideas and the easiest way to make impulse decisions happen is to flag-up intelligent-CRM messaging by using the multi-page label concept Fix-a-Form.

As a pharmaceutically accredited company, Denny Bros processes and people are assessed and monitored continually to ensure the development of effective and dependable products such as the 80-page and 120-page double booklets and ‘piggy-back’ labels which feature one label stuck on top of another where the bottom layer forms the backing for the top one. These ingenious booklet-labels are made possible by using 45gsm paper. They can also include alpha-numeric and unique random numbers, QR codes, which can now include URN’s, and Braille.  The full range of features will be on show including labels including temperature controlled links to make a heat/chill reveal to put some extra fun into on-pack giveaways.

To find out more about Fix-a-Form multi-page labels visit us on stand F54 at the show or contact us today on 01284 701381 or email

Denny Bros Ltd

Tel: 01284 701381


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