Bryant & May – the nation’s favourite household match – is getting ready for the barbeque season by launching a new series of Extra Long Summer Collection matchboxes.
Featuring six bright and colourful summer scenes, this limited edition collection will be available for customers between May and September 2010. The matches are a must-stock for retailers looking to drive sales and capitalise on the volume of consumers looking to host their own barbeques this summer.
At 94mm in length, Bryant & May Extra Long Matches are the longest branded safety matches in the UK. With 23% share of the market, Bryant & May Extra Long Matches are one of the most popular household matches brands in the UK.
Mark Alldred, Marketing Manager for Republic Technologies, said: “With the Bryant & May Extra Long we have decided to celebrate all things great about the British Summer, creating some contemporary designs that showcase this much loved time of year. With the right positioning, these six eye-catching summer scenes will really stand out on shelf and create excitement around the category”.
The wipe clean Bryant & May Extra Long Matches box, containing approximately 45 safety matches, has an RRP of 76p per pack.
Republic Technologies UK
Tel: 01494 556279
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