Finsbury Food Group, in partnership with Baileys, steps into snacking category, launching new Baileys Chocolate Treat Blondie Bars, available in supermarkets now.

The snacking sector continues to grow at speed, with 94% of consumers in the UK claiming themselves as ‘snackers’, and 55% of ‘snackers’ moving towards more healthy meals to make way for indulgent treating occasions[1]. Finsbury introduces new Baileys Chocolate Treat Blondie Bars right on time, as this year has created more time spent at home, resulting in consumers making more frequent trips to the kitchen for treats, looking for a pick me up throughout the day.

Blending convenience with decadence, Baileys Chocolate Treat Blondie Bars (RRP £1.50) from Finsbury, offer a yummy blondie sponge filling, topped with traditional Baileys tasting frosting, wrapped in a thick layer of milk chocolate. Finsbury brings an air of sophistication to the snacking category with adult-only, alcohol infused, Baileys Chocolate Treat Blondie Bars. Giving consumers that infamous Baileys experience to be enjoyed in a more casual setting throughout the week.

Jack Cook-Broussine, Brand Manager at Finsbury Food Group says, “Snacking was a no-brainer for us, we’re a nation of ‘snackers’ and the at-home snacking category has seen a rise due to lockdown. We’ve always wanted to delve into snacking with Diageo and Baileys Chocolate Treat Blondie Bars are the perfect hybrid product to be enjoyed at home, or when the world returns to normal, on the go.  We’re really excited to launch this to consumers, especially with the glowing track record of previous products in our growing Baileys range.”

Declan Hassett, Senior Licensing Manager at Diageo, says, “We continue to work with Finsbury developing the ongoing success of the range. Snacking products are something we’ve wanted to put our Baileys stamp on for a while, we’ve been working hard to stay ahead of the curve and to deliver that delicious, indulgent, signature Baileys experience for consumers to enjoy wherever they are. We have already seen great success with Finsbury and our range of Baileys-infused cakes, and we have no doubt that Baileys Chocolate Treat Blondie Bars will be enjoyed all-year-round.”

Baileys Chocolate Treat Blondie Bars are available now in Tesco, Asda and Co-Op.

[1] Figures from Mintel data

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