Finish, the UK’s number one dishwasher detergent brand has launched new Finish Shine & Protect that provides improved protection against glass corrosion.

QTM-Lem[1]100% improvement on glass protection

Finish Shine & Protect not only delivers Finish clean and shine to crockery and cookware, but also delivers improved protection against glass corrosion – extending the life of glassware by up to 100%! Glasses keep their shine for longer, and are protected wash after wash*.

New Finish Shine & Protect formula is available in the two most popular Finish detergent ranges:

• Finish Quantum Max Shine & Protect replaces the current Quantum formulation

• Finish All in 1 Max Shine & Protect as an addition to the Finish All in 1 range

Finish Shine & Protect formula has also been added to rinse aid, now available as Finish Shine & Protect Rinse Aid. When used in conjunction with Shine and Protect detergent delivers an even greater level of glass protection.

Finish Shine & Protect is presented with a dynamic new look, designed to stand out on shelf and to clearly signal the Shine & Protect benefit, making shopper choice quicker and easier.

New look for Finish All in 1 Max Shine & Protect

Responding to consumer feedback, Finish All in 1 Max Shine & Protect is now available in a convenient re-sealable DOY pack and is ‘wrapper-free’.

Jerome Lemaire, RB Marketing Director says: “We know that Finish users are very satisfied with the cleaning performance of their dishwasher detergent. However, putting glassware in the dishwasher remains a concern for some of them who wash fine glasses by hand. With Finish Shine & Protect we are providing real protection against the corrosion that takes the shine off glassware.

“Finish Shine & Protect launch underlines the brand’s commitment to delivering innovation with real consumer benefits which we believe will stimulate category growth.”

New Finish Shine & Protect has been in store since January, and February saw the launch of a multi-million pound support campaign utilising TV, digital and major in-store support to ensure maximum consumer awareness.

The Finish detergent range now provides purchase options for every dishwasher user, whatever their need and preference and includes:

• Finish Quantum Max Shine & Protect

• Finish All in 1 Max Shine & Protect

• Finish All in 1 Regular

• Finish Shine & Protect Rinse Aid

* vs previous Quantum. Does not protect from mechanical damage or restore damaged items


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