winter-spice-014As the nights draw in and the temperatures drop, Zoflora is introducing a new limited edition fragrance to its range of triple-action disinfectants to help retailers and their customers get in the mood for the festive season. Thanks to new Zoflora Winter Spice, homes around the country will be hygienically clean and filled with the scent of Christmas.

Zoflora is the only seasonal fragrance to provide effective disinfectant properties. There may be other products with a seasonal fragrance, but Zoflora is the only one that kills 99.9% of bacteria and viruses.

With the sweet and spicy scent of Zoflora Winter Spice, customers can welcome their friends and family into their homes this festive season with aromas of warm cinnamon and cloves with red fruit and vanilla. Meanwhile, its active disinfectant properties will be working on the germs around the home to kill 99.9% of the bacteria and viruses, helping to ensure that guests don’t take any unwelcome infections away with them.

Household Category Manager, Sarah Fozzard said, “The launch of Zoflora Winter Spice will increase penetration of the brand and the disinfectant category outside of the traditional summer seasonality. This fragrance will appeal to those 30% of consumers who are looking for gourmand (edible) fragrances at this time of year.”

The new Zoflora fragrance is packaged in distinctively festive red and gold livery, and will be available as part of the 120ml concentrated antibacterial disinfectant assortment pack from the end of October 2010 while stocks last.

For trade enquiries, please contact Thornton & Ross Customer Services on 01484 848200

www.zoflora.co.uk

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