FFP Packaging Solutions supported Gosh! Food with the launch of their exciting new trio of frozen vegan lines by providing a 100% recyclable packaging solution.
Gosh! Food have a strong reputation for producing healthy, natural, plant based foods that deliver on flavour and can boast a completely free from allergen ingredients list. The launch of their new trio: Mexican Style Mini Burgers, Tomato & Basil Croquettes and Original Falafel, marks the company’s first step into the frozen category.
Gosh! Food products always have huge shelf appeal with their eye-catching and vibrant packaging designs. With the launch of new products into a new category it was imperative that Gosh! Food maintained the brand loyalty of their existing customer base as well as appeal to new shoppers. Therefore the role of the packaging could not be underestimated in achieving a successful product launch.
FFP Packaging Solutions are an existing packaging supplier to Gosh! Food and recently supported them in the launch of their plant based Snack Bites in sustainable packaging. It was a natural progression therefore that Gosh! Food asked FFP to assist them in developing a packaging solution for their new frozen range that reflected their brand values, could be recycled and provided dynamic shelf appeal.
Will Topp, Marketing Manager at Gosh! Food commented “This was an extremely important product launch for Gosh! Food as we were not only bringing a new product to market but also entering a new category. Our packaging had to be on point and maintain our brand integrity at the same time as being 100% recyclable”. He continues, “We have worked with FFP on previous launches with sustainable packaging solutions and were therefore extremely confident that they could take our brief and produce a pack that would meet all of our requirements. They didn’t disappoint and not only does the packaging tick all of our boxes, it runs extremely well on our packing line”.
FFP suggested a mono material all PE (Polyethylene) laminate called FFPE that can be recycled with carrier bags at larger supermarkets as classified by OPRL. FFPE is extremely versatile and ideal for frozen applications. It has been developed for outstanding performance to run efficiently on existing packaging lines without the need for costly modifications and with no drop-off in throughput.
It was a key priority for Gosh! Food that their packaging was vibrant and created dynamic shelf appeal, whilst reflecting their sustainable and environmental values. Therefore FFP provided a white PE laminate that enhanced the intensity of the colours when printed but also had a matt effect which created a very tactile and natural look and feel to the packaging. The high quality print was sandwiched between the laminate layers to maintain its integrity and avoid any scratching or rubbing.
FFPE also tears nicely without the need for lasering to ensure pack opening is fuss-free for consumers. It was supplied to Gosh! Food in real form for them to form and fill on their own lines but it can also be supplied as pre-made pouches and bags or sachets.