Ferrero is responding to significant consumer demand by bringing back its much-loved twist on the original Kinder Bueno, with the coconut variant making its long-anticipated return. The limited-edition flavour was last available in 2017, and, following its incredible success and popularity, is back in time for summer 2021. The exotic flavour will be available for a limited time once again across grocery, impulse, and convenience channels following its relaunch from 4th May.
In 2017, Kinder Bueno Coconut’s limited run over the summer delivered almost £1m RSV in just three months of sales[1]. In addition to this, the launch generated a +65% increase in sales[2], bringing overall growth with over half of sales to shoppers who were new to the brand2. Stocking Kinder Bueno Coconut alongside the core pack will therefore present convenience retailers with an opportunity to attract new shoppers to the confectionery fixture, as footfall to stores and impulse purchases are expected to increase through the summer. 
Levi Boorer, Customer Development Director at Ferrero, comments: “Following the success and positive consumer support Ferrero achieved from the launch of Kinder Bueno Coconut in 2017, we are thrilled to be in a position to offer convenience retailers the opportunity to restock this summertime favourite. We are confident that the limited-edition flavour will entice a wave of new shoppers into the brand, such as those who are excited to pick up a more exotic treat on the go.”
Kinder Bueno Coconut will launch in both standard and PMP packs from 4th May (PMP due later in May), 2021, both formats will be available in the grocery, convenience, and impulse channels. Ferrero recommends that convenience retailers take advantage of the in-store point of sale displays available to purchase at https://www.yourperfectstore.co.uk/ to help new products stand out to customers.
[1] Grocery multiples from 01.06.2017 to 26.08.17
[2] Kantar w/e 31 December 2017 – 24 week view – % of buyers.
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