With the premiumisation of the mixer category showing no sign of slowing, Fentimans, the maker of premium botanical mixers, are rolling out a new ‘fridge pack’ format, to capitalise on the growing in-home consumption occasion.
The new pack format consists of 8 x 150ml cans and will be available in six flavours: Premium Indian Tonic Water, Naturally Light Tonic Water, Valencian Orange, Pink Grapefruit and Pink Rhubarb Tonic Water. In addition, the range also sees the launch of a new Fentimans Elderflower Tonic Water.
Andrew Jackson, Fentimans Marketing Director, comments: “the continued rise of premium spirits shows no sign of abating, with in-home consumption acting as a central pillar for the ongoing growth. The introduction of Fentimans in a 150ml can fridge pack, adds an element of convenience and permissibility, whilst continuing to add value to the premium mixers category.”
The new pack format can be found on Ocado with RRP of £4.99 each. The launch will be supported by a digital and influencer marketing campaign, ahead of a major ATL comms campaign planned for the summer.
For more information please visit: http://www.fentimans.com/
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