The Food and Drink Federation has been informed that the Government is due to make an announcement on its plans for HFSS advertising including an online ban. 

In accordance with what the FDF understands from DHSC and DCMS timelines, the FDF’s Chief Scientific Officer, Kate Halliwell, said: “We are disappointed that the Government continues to press ahead with headline chasing policies which will undermine existing Government policies, principally the reformulation programmes to reduce calories, sugars and salt and portion sizes.

“The proposals would make it difficult to advertise many products that have been carefully reformulated or created in smaller portions in-line with the Government’s own targets; for example, Cadbury would not be able to advertise their 30% reduced sugar Dairy Milk.”

“Not only do the proposals signal a lack of joined-up policy, the implementation periods for both advertising and promotional restrictions do not give businesses enough time to prepare for the changes. While we are disappointed that Government is pressing ahead with its plans for the bans, we will continue to work with Government constructively to ensure the policies are practical.”

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