The product development experts at FBDC have refreshed their site, www.fbdc.co.uk , in a move to show the wide range of services on offer, and to highlight the company’s first-class credentials.
FBDC offers three principal services: food consultancy; product development and sourcing; and conceptualising and trialling new brands, preparing them for launch to retail.
The company comprises a team of specialists from the retail, foodservice, manufacturing, airlines and leisure sectors, who have worked with leading retailers including SPAR, Boots, M&S, Sainsbury’s and Tesco.
Susan Pieterse, FBDC development and innovation specialist, believes that there is a real need for organisations to focus on developing products which are fit for purpose and represent good value in the coming years.
“In the next two years, consumers will continue to eat at home, but increases in the costs of protein may impact on family eating, so more families may extend their repertoires to non-meat dishes.
“We will also have to see what the impact of the new university charging approach has on the early 20-somethings in terms of their weekly spending.”
The company also believes there will be a trend towards more pan-Asian foods, as they are in many cases, perceived as healthier and are quicker to cook. “Consumers will also be looking for everything to be done quicker, simpler and cheaper,” said Pieterse.
“The key trends we are seeing in products this autumn are nostalgic and retro, fresh and simple, local provenance, minimum hassle, as well as two for one promotions and special purchases.
“The new website is another tool we are engaging in the company’s strategy to continue the process of developing a pool of loyal customers.”
The new website was designed by Apache Solutions.