Birds Eye has given one of the nation’s most-loved food icons a modern makeover, with the launch of Birds Eye Crispy Pancakes. Now under the Birds Eye brand to highlight the quality of the product inside, the new Crispy Pancakes present a convenient and delicious mealtime option, equally suited to forming part of a balanced dinner or a quick snack. Available in three flavours, Ham & Mozzarella, Tomato & Mozzarella, and Mozzarella, new Birds Eye Crispy Pancakes have +43-45% more filling compared to the previous product, in a +20% bigger pack.

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