Turning Fairy to the max with its most innovative launch ever, Fairy Max Power is efficient and easy to use

Introducing Fairy Max Power, the latest innovation from the UK’s number one washing up liquid brand Fairy.*

The brand’s most transformative packaging redesign in years, Fairy Max Power’s new upside-down bottle means it’s easy to grab and go, plus the dosing mechanism controls how much product is used.

Combining an improved formula with reimagined packaging, Fairy Max Power continues to deliver the fantastic cleaning results consumers know and trust.

The efficiently redesigned bottle means it’s so much easier to get the last drop of product out with the new bottle. What’s more, thanks to its patented anti-leak technology, messy caps are a thing of the past, while the bottle is both fully recyclable and made from 100% post-consumer recycled (PCR) material.

In addition, Fairy Max Power’s new and improved formula means four times less scrubbing than the previous formula.

Scott Popham, director of communications at Procter & Gamble, said: “We want to make life easier for consumers by creating superior and innovative products, which is why we’re launching Fairy Max Power, turning a classic on its head – literally – to create a product that’s efficient, intuitive to use and timesaving.

“By listening to consumers, we combined a highly effective new formula with useful packaging improvements. The upside-down bottle with leakguard protection was specifically designed for ease of use, from the first drop to the last.”

Available now in two varieties, Original (RRP £2.25) and Antibacterial (RRP £2.25), Fairy Max Power is stocked in major retailers nationwide, including Asda, Sainsbury’s, Morrisons and Wilko.

*UK’s #1 Washing Up Liquid brand – IRI value sales P52W, 08/01/21

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