As part of a new sales agreement with Paper Pak Industries (PPI), Faerch Plast – one of Europe’s leading producers of plastic containers for the food industry – is now offering a new type of absorber for use in its trays for fresh meat and fish.


The PPI UltraZap® XtendaPak, placed underneath the packaged meat, limits bacteria growth while enabling the fresh product to better retain its juices. This helps extend shelf life by one or two days and keeps the meat attractive right up to the expiry date.

“The special feature of this new absorber is that it is activated when the packaged meat begins releasing juices on about the third day. The absorber then slowly emits CO2, over several days, keeping the bacteria level low and improving the meat’s ability to retains its juices. This not only keeps the meat itself fresh, but also fresh in appearance, right up to the expiry date,” says Joe Iannidinardo, Managing Director of Faerch Plast’s UK operation.

Extensive testing in the laboratory and by customers has shown that this reduction in bacterial formulation can extend shelf life by 1-2 days for fresh meat and possibly even longer for fish – provided, of course, that the meat’s initial quality, product flow and cold chain are up to standard.

This significant extension could have an important impact on the amount of meat thrown away. Figures from the Institute of Food and Resource Economics show that retail stores in Denmark discard approximately 2,000 tons of meat annually, at a value of approximately DKK 73million.

Joe adds: “It is great news that we can now offer our customers trays with a PPI absorber. This provides a number of benefits for producers and retailers and we have a strong expectation that the absorber will reduce wastage and extend shelf life, which is a major focus area for retailers at the moment.”

Although the functionality of the PPI absorber is better than existing products on the market, it looks the same and will therefore seem familiar to customers when the new absorbers appear in Faerch Plast’s trays.

“We are now ready to launch PPI absorbers in the UK, and we look forward to putting the first absorbers in our trays,” concludes Joe.

The PPI absorber is produced by American Paper Pak Industries, which invented the first absorber in 1960. PPI is now one of the leaders in this field, with the UltraZap® XtendaPak absorber as its top product.

PPI’s UltraZap® XtendaPak is a patented product and approved by the EU.

Since it was established in 1969, Faerch Plast has built an unrivalled reputation for high quality plastics packaging products, supplying major blue chip customers in the ready meal, fresh meat, cold foods and snacks and ambient food sectors with a wide range of containers and trays produced from PS, CPET, APET, PP, PLA, MAPET ® and AMPET®.

Faerch Plast Ltd

Joe Iannidinardo

Tel: 020 8254 2300


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