Growing trend leads to higher quality packaging for sliced meat.

With a growing trend among food producers to package sliced meats in more exclusive trays in a bid to create greater visual appeal for consumers, leading supplier of high quality plastics trays and containers for the food industry, Færch Plast  has developed a range of APET thermoformed trays ideal for sliced meats.

Says Joe Iannidinardo, Managing Director of Færch Plast UK:  “We have noticed a trend gradually taking place across Europe for food producers to move away from the traditional deep-drawn trays for sliced meats. Many of them are now beginning to package products in more exclusive trays that signal quality, and will appeal to the growing number of consumers who make their purchasing decisions based on visual perception.”

He continues: “APET (amorphous polyethylene terephthalate) provides glass quality clarity and is extremely durable, with good impact strength, so it is one of the best materials from which to make the types of packaging that the market now increasingly demands.”

APET’s clarity helps to signal transparency, trustworthiness and quality to the customer, while its highly effective barrier qualities are ideal for products such as sliced meats, helping to extend their shelf life by preserving freshness.

Suitable for use at temperatures between -40°C and +70°C, the APET trays could be used to package a wide variety of foods from bakery and confectionery to dairy and salad products.

The APET thermoformed trays can either be sealed with lids or packed in sealed bags, which may be opened and closed repeatedly by the consumer, helping to maintain the freshness of the contents in the refrigerator.

Færch Plast, which believes its trays can play a pivotal role in helping a manufacturer’s product range to stand out from the crowd in the chiller cabinet, can be produced in numerous shapes, sizes and colours.

Færch Plast Ltd

Joe Iannidinardo

Tel: 020 8254 2300


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