Premium soft drink brand bottlegreen is set to benefit this year from its biggest-ever advertising investment. Through a half a million-pound media spend, owner SHS Drinks is backing a whole new creative campaign supporting the brand known for its iconic-shaped green bottles and quality drinks.
The push will drive consumer awareness and build on bottlegreen’s recent sales’ successes1.
Introducing the new tagline ‘Add a Dash of Extraordinary’, the campaign focuses on bottlegreen’s ability to elevate consumers’ serve experiences by incorporating vibrant and delicious high-quality flavours. Cleverly using the brand’s instantly recognisable, green conical bottle-shape as the core creative concept, the campaign showcases mouthwatering and inspiring serves for both alcoholic & non-alcoholic drinks.
Bottlegreen beautifully illustrates how consumers can enhance their favourite drinks and make them that little bit more extraordinary. Featuring the brand’s most popular flavours from its cordial range – elderflower, elderflower & pomegranate, ginger & lemongrass – executions employ witty lines such as:
o ‘It’s like evening wear for water’
o ‘Fill other glasses with envy’
o ‘Put the pro in prosecco’
Whilst the campaign’s prime focus will be bottlegreen’s range of 500ml dilutable cordial flavours, the brand’s 750ml ready-to-drink sparkling pressé variants (and associated ‘light’ pressé versions) will also feature as the perfect accompaniments to any meal.
Breaking this spring and running throughout the summer, ‘Add a Dash of Extraordinary’ creative will feature in a multi-faceted media campaign comprising:
- Digital 6-sheet posters
- Print advertising
- Advertorials in key monthly women’s and lifestyle magazines
- Comprehensive paid social media advertising support, with activity also running on bottlegreen’s own social channels
- Campaign-themed ‘extraordinary’ activity with key grocery customers (online and in store).
The all-encompassing campaign heralds a step-change in support for the UK’s No.1 premium cordial2 and will reach 64% of the brand’s target audience of consumers who are happy to pay more for quality and taste.
Sarah Lawson, head of marketing – softs at SHS Drinks, says: “2022 will see the biggest-ever advertising campaign for bottlegreen. Current consumers really love our products; the objective here is to spread the word more widely about just how special bottlegreen is. By profiling how to add a dash of extraordinary to everyday serves, this initiative will inspire those familiar with the brand with new and exciting ways to enjoy our products, and will engage new audiences through showcasing how flavourful and versatile our range is.
“Leveraging the brand’s premium but relatable personality, the new creative focuses on the unrivalled quality and versatility of bottlegreen’s ranges and highlights alternative usage occasions, whilst emphasising the brand’s taste credentials.”