Culinare Exquisite Foods have teamed up with packaging specialists NXL Design in commissioning a branded range of sandwich packaging designs for their new product range.
The result is an elegant pack which incorporates the Culinare brand logo prominently on the pack and makes each product variation instantly recognisable for the consumer.
The generic design allows itself to be used across the entire range which includes multiple SKU’s in a number of pack formats. Standardising the appearance across all of the packs enabled Culinare to reduce their costs and streamlined the whole process for them.
Working in conjunction with flexible packaging providers National Flexible, NXL were able to oversee the creative and technical aspects of the project in unison, significantly increasing their customers’ speed to market.
“Our market research identified that many end-consumers want to be able to choose what they buy very quickly as an ‘on-the-go’ purchase, but also seek reassurance about the quality and freshness of the product they are going to be eating,” said NXL’s Phil Parkinson.
“Another challenge with this project was to ensure brand consistency – each design had to conform to the complex parameters of different types of packaging machinery processes and the in-line printing equipment associated with them in the completion of the finished packs,” he continued.
Brand owners and manufacturers looking for assistance with their packaging requirements can contact NXL Design on 01274 685566.
Tel: 01274 685566