This Easter, cult vegan brand Mummy Meegz shakes up the chocolate category with an all-year-round listing in ASDA for the launch of the UK’s first Oat Milk Chocolate Cr+me Egg, RRP 99p per egg.

Aimed at vegans, vegetarians, flexitarians and reduceatarians – or anyone simply wanting to swap their choc for a cow and planet friendly version – Mummy Meegz’s new oat milk Chuckie Egg is a relaunched version of its sell out dark chocolate egg and is set to take the vegan world by storm.

The relaunch of the Chuckie Egg has been made possible through £1m investment not-for-profit investment fund Veg Capital.  With a shared mission to remove all animal products from supermarket shelves, the backing has enabled the business to expand its operations and increase production to supply more consumers than ever before.

Founder and Chocolate Maker at Mummy Meegz, Meagan Boyle said: “We know that shoppers are looking for more viable alternatives to animal-based products, and we are confident that the new recipe and national launch will help deliver people what they want.  

Mummy Meegz is a purpose driven company with the sole mission of creating a more sustainable world without the exploitation of animals. We want to encourage chocolate lovers to swap their choc for our mind-blowingly good, a cow friendly egg – it’s a game changer.  We can’t wait for people to try it and love it.”

Matthew Glover, Managing Director of Veg Capital added: “With a shared mission to remove animals from our supply chains, we are excited about working with Mummy Meegz to continue scaling the business and offer great tasting chocolate for conscious consumers everywhere. 

The Chuckie Egg offers mind-blowingly good taste without compromise or the involvement of animals in a sector for which there is increasing need for viable ‘swap’ products, so we’re confident it’s going to be a huge success.”

The Chuckie Egg also contains no palm oil, is 100% gluten free, and is wrapped in a 100% recyclable bright blue foil. With chocolate sourced from an ethical supplier who crafts at origin in Colombia, each purchase of a Chuckie Egg also guarantees farmer income and investment to build sustainable communities. 

Mummy Meegz Oat Milk Chuckie Egg will launch into ASDA stores from Easter Monday 18th April, and Vegan Kind and Vegan Store the same month.

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