Estrella Damm, the iconic Beer of Barcelona, proudly partners with the 37th America’s Cup, bringing local flavour and passion to the world’s oldest international sporting event. As the competition unfolds in Estrella Damm’s home city, the brand showcases its premium, authentic lager as the official beer of this prestigious sailing event.

With Barcelona set as the stage for the competition, Estrella Damm’s sponsorship enhances the vibrant atmosphere of the America’s Cup, engaging fans and sailing enthusiasts from around the world. Known as the ‘F1 of the seas,’ the America’s Cup promises thrilling races and world-class competition, highlighting the best sailors and cutting-edge technology in the sport.

At the sponsorship announcement held at the Antigua Fábrica Estrella Damm, Grant Dalton, CEO of the 37th America’s Cup, and Jorge Villavecchia, CEO of Damm, highlighted the partnership’s significance. “The America’s Cup will place Barcelona at the epicentre of international sport, gathering the best sailors and teams from around the world,” Villavecchia stated. “Estrella Damm’s involvement will not only enhance the profile of both the city and our brand, which is cherished in more than 130 countries, but also create a memorable experience for fans and visitors alike.”

Estrella Damm, brewed using its original 1876 recipe with 100% natural ingredients, is celebrated for its signature taste. With bright amber hues and golden highlights, the lager offers a smooth and refreshing experience, balancing fresh malt, subtle fruit notes, and a peppery bitterness. Its lively acidity and crisp finish make it the ideal companion for enjoying the races or pairing with any dish.

Throughout the competition, Estrella Damm has featured prominently, offering fans the opportunity to experience the America’s Cup while savouring its classic lager. The brand aims to bring the spirit of sailing to life through engaging initiatives, enhancing accessibility and excitement for all attendees.

As the 37th America’s Cup brings the world’s best teams to Barcelona, Estrella Damm’s sponsorship showcases the city’s passion for sport and celebrates its brewing heritage, making it an essential part of this historic event.

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