As the countdown begins to a feast of football this summer, Encona Sauces is launching a limited edition Encona Brazilian BBQ Sauce.
The 142ml variant (rrp £1.59) of the UK’s number one hot pepper sauce* features a blend of tomatoes, herbs and spices, creating a sweet, spicy sauce that’s ideal for the BBQ season.
“There will be huge interest in all things Brazilian this summer, representing a significant sales opportunity for retailers. We’ll be helping people to get into the carnival atmosphere with a tangy sauce that’s ideal for a range of uses, in particular as a marinade for BBQs,” says Encona Sauces’ Brand Manager Lisa Leung.
The launch of Encona Brazilian BBQ Sauce coincides with Encona Sauces’ first national TV advertising and programme sponsorship – a seven month campaign that will reach over 20 million people.
“Awareness of Encona Sauces will be an at all-time high this summer and the Brazilian BBQ limited edition variant will play its part in attracting record numbers of new consumers to the brand,” adds Lisa Leung.
* IRI UK Table Sauces (Chilli & BBQ) MAT 52 w/e February 1st 2014