George Phillips, Commercial Director of Enco Products Limited, manufacturers of Encona Sauces, one of the UK’s best-selling range of chilli sauces, is urging independents to ‘seize the opportunity’ created by the rapid growth of the sauces market.
“Hot chilli sauces are not only a talking point at the dinner table but, they’re also an inexpensive way for consumers to make meal-times a more memorable occasion. What’s more, the versatility of chilli sauces means they can be used to flavour food before it’s cooked, as a marinade, or simply as a dressing or a dip,” he says.
Originally heavily influenced by Caribbean flavours, the appeal of Encona Sauces has been broadened by the introduction of new flavours from around the world.
The two best sellers in the Encona Sauces range are West Indian Original Hot Pepper Sauce and Thai Sweet Chilli Sauce, both of which are ideally suited to the BBQ market, along with Jamaican Jerk BBQ Sauce, Texan Chilli BBQ Sauce and American Chilli Ketchup.
Other variants in the Encona range include: Thai Chilli and Garlic Sauce, Thai Chilli and Ginger Sauce, Indian Sweet Mango Chilli Sauce, Barbados Creole Pepper Sauce, West Indian Smooth Papaya Hot Pepper Sauce and Louisiana Cajun Hot Sauce.
Enco Products is working closely with retailers to make the Encona Sauces range more accessible.
“Retailers now recognise the mainstream appeal of Encona Sauces and site the range in the main table sauces fixture. We, in turn, are working hard to drive people to the fixture with a wide-ranging marketing plan that includes national sampling and advertising campaigns,” adds Phillips
Encona Sauces has undertaken its biggest ever national sampling campaign in 2010 and plans are already underway to extend this support into 2011 encouraging people to use Encona at every occasion.
For more information on the Encona Taste Explorers range visit www.enconasauces.co.uk or telephone 01707 322 332.