Empire Bespoke Foods to bring true innovation to the UK Healthier Snacking category with launch of America’s No. 1 Beans Chips!
Empire Bespoke Foods are determined to lead the way on evolution within the healthier segment of the UK savoury snacking category, with Beanitos bean chips!
Yes, you read this right, chips made out of beans! How are they made? Very simply: everything starts with the natural goodness of USA farmed whole beans, which are carefully sorted, washed, and cooked in small batches. Next they are combined with whole-grain rice to create a highly nutritious dough. Once shaped and cut into triangular-shaped chips, they are baked and flash-fried in sunflower oil being finishing off with a light dusting of sea salt or naturally flavoured seasoning.
Health is now a key driver in food and drink consumption and the importance of healthy options has grown from 11% to 22% in 15 years*. With snacking being the largest daily consumption occasion (28%) and 1-in-3 consumers missing a meal every day, offering customers healthy and nutritious options is vital.** Retailers needn’t look any further! Beanitos bean chips offer THE perfect balance between amazing taste and healthy credentials!
Shoppers will love the great taste and crispy crunch of the 3 wonderful flavours: Simply Pinto (pinto bean based), The Original (black bean based) and Restaurant Style (white bean based)… while enjoying all the benefits of the beans themselves! Beanitos Bean Chips provide a source of protein and are high in fibre.
Additionally, Beanitos are Gluten-Free, suitable for Vegetarians and Vegans, have low glycaemic index, don’t content any flavours enhancers (no MSG), are GMO-free, just lightly salted, made only with high quality ingredients and with no preservatives.
Empire Bespoke Foods have been sourcing the finest branded foods from around the world since 1997 and are delighted to be working with this iconic US brand which has firmly established itself in the US as the No.1 Bean Chip.
With three delicious flavours in a 100g eye-catching share bags, Beanitos is set to take the snacking category by storm. Get ready for the Beans revolution! Viva la Bean!
These products are available in Wholefoods and will be available soon in major retailers and Online – RRP £1.99
*KWP Total Food & Drink – In home & Carried Out – 52w/e May 2014
**KWP Total Food & Drink – % Share by occasion – In home & Carried Out – 52w/e May 2014
EMPIRE BESPOKE FOODS LTD
Tel: 0208 537 4080