Embracing winter

Robinsons and Fruit Shoot have joined forces to encourage families to embrace their adventurous side this winter in the ‘Hurray for Winter’ campaign, an onpack promotion across key products in the Robinsons and Fruit Shoot portfolio. The competition gives shoppers the chance to win over 1,000 experiences, from racing down the slopes on a toboggan to a day out meeting penguins. The on-pack, instant win mechanic involves consumers entering a unique code on packs via a microsite to see if they have won and runs until the end of February.