Imperial Tobacco has announced an exciting new launch under its Embassy brand, designed to unlock sales amongst shoppers seeking out top brands.  The new Embassy Signature range offers all the features associated with premium factory made cigarettes (FMC) without the premium price tag and promises to deliver increased sales and profit margins for retailers.

The Embassy Signature range, launching at the end of November, comprises Gold and Silver variants. Both Embassy Signature variants will be available to buy with an MRRP of just £9.30* per pack of 20s. Embassy Signature Gold is also available in packs of 100 at an MRRP of £46.50*.

The Embassy Signature range features a modern blend using the finest Virginia tobaccos that live up to the high-quality standard consumers have come to expect from the brand, wrapped in premium paper to give smokers a satisfying experience. Embassy Signature Silver also benefits from the addition of special Reduced Smoke Smell (RSS) paper, designed to reduce the linger of smoke smell on clothes or fingers. The Embassy Signature outer promotes the brands new modern design with an eye-catching design that will grab the attention of retailers.

Chris Street, Market Manager UK at Imperial Tobacco comments: “Through our new Embassy Signature range, we have created a superior modern tobacco blend using our finest materials to give the best smoking experiences for consumers looking for exceptional quality but at a decent price point.

“The Embassy brand has enjoyed continuous growth over the last 12 months[i] and with the sub economy sector worth almost 60% of the total FMC market[ii], we’re confident the launch of our new Signature range will drive further sales momentum in the months to come. Not only does the range benefit from all the characteristics of a premium FMC product and the familiarity of the Embassy brand name, but it also offers exceptional value for modern shoppers, and importantly increased profits for our trade customers.”

* Retailers are free at all times to determine the selling prices of their products.

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