The Scottish craft gin distiller Eden Mill have unveiled their take on the Pornstar Martini in the latest addition to their ready-to-pour cocktail range.
The new 5.8% ABV Maverick Martini combines the sweet vanilla notes of Eden Mill’s Oak Gin with seductively tart passion fruit, in a nod to the original Maverick Martini cocktail created by bartender Douglas Ankrah in 2002; before it was renamed a Pornstar Martini for its indulgent and seductive properties.
The tropical drink joins the line-up of Eden Mill’s Mixology Project ready-to-drink cocktails, which are becoming increasingly popular with customers, particularly during lockdown. Sales of RTD units on the Eden Mill website have increased by 489% in May 2020 in comparison to May 2019.1
CEO and co-founder Tony Kelly said:
“While we’d probably all rather be somewhere more exotic enjoying cocktails served to us on a beach or poolside, the Maverick Martini is the best way to enjoy a taste of professional mixology at home this summer. Perfect for socially distant picnics or cosier nights in.
We’ve noticed a strong increase in demand online for our ready-to-pour range and we’re delighted the Maverick Martini will now also be on offer. Fans of Eden Mill can also now pick up the Maverick Martini alongside the Love Bellini and Berry Bramble in selected Sainsbury’s stores.”
The pre-mixed cocktail (5.8% ABV, 250ml) retails at £2.50 individually and £30 for a crate of 12 at www.edenmill.com
For additional information on Eden Mill please visit: www.edenmill.com