Retail Business Technology Expo (RBTE), Europe’s biggest and fastest growing retail show, is launching a number of major new initiatives to ensure it provides its visitors with a comprehensive show that covers all the key areas and challenges that retailers are currently facing.
RBTE 2013 will see the launch of The eCommerce Pavilions in association with IMRG, The Mobile Customer Experience Zone and The MetaPack Home Delivery Experience Zone, where visitors will be able to find out all there is to know about these core business areas.
Nick Field, Event Director, RBTE, said, “RBTE is a unique event as it provides the ideal platform for suppliers to showcase the latest technology, business services, tools and solutions. The real strength of the event is that it puts multichannel where it belongs – at the heart of retail operations and in context of all its interdependent functions such as marketing, eCommerce, mCommerce, payments, in-store, stock control, business information and customer marketing and relations. We’ve conducted extensive research, and know these business areas are the top of the retailer’s priority lists. But the key factor that pulls all of these issues together is how to improve the customer experience. The message has come through loud and clear there is a massive demand for more information and education on how this can be achieved, and in particular around eCommerce, Mobile and Home Delivery.”
Recognising the importance of these areas to all retailers, special focused zones are being created to host suppliers offering specialist solutions to help retailers in these areas, in association with key partners. Following the successful launch of the Pecha Kucha challenge at RBTE 2012, there will also be a dedicated Pecha Kucha Theatre where participants in the eCommerce, Mobile and Home Delivery Zones will be given a presentation slot.
Shiran Liyanage, Head of Marketing – UK, MetaPack, partner for the Home Delivery zone said, “MetaPack is delighted to be hosting this special zone within RBTE as delivery represents the key to retailer growth right now. Whether through multichannel activity, cross-border trade, range expansion, marketplaces, social networking or just simply adding the latest and best delivery promises, this zone helps retailers overcome the challenges in delivering these initiatives.”
Andrew McClelland, Chief Operations & Policy Officer, said, “Retail has become inextricably linked to technology, and this relationship will become further entwined as society continues its digital evolution. It is important that retailers are fully aware of the new developments in technology that will affect the way that consumers engage with them, as well as the solutions that enable the back-end systems to meet the challenges posed by these changes. Supporting RBTE allows us to engage with some of the key solution providers and catch up with our contacts at the retailers who are leading the field in the development of systems that provide the most advanced and engaging consumer experiences.”
Retail Business Technology Expo