Accolade Wines, the UK’s No. 1 wine company, is rolling out a new range under the umbrella of the nation’s favourite fruit flavoured wine brand, Echo Falls[1].
Echo Falls Botanicals, launching from this month, will cater to the current consumer trend in botanicals, driven primarily by gen-Z and millennial audiences. Research has shown that 73% of NoLo drinkers buy wine and, at 5.5% ABV, Echo Falls Botanicals will cater to the consumer demand for fruitier and sweeter wine styles with a lower ABV intake. Served in a 750ml/75cl bottle, the line will be available in two contemporary flavours: Melon & Mint and Raspberry & Lavender.
Growing at 2.1% YoY[2] in the fruit flavoured wine market, Echo Falls is once again bringing an exciting new line to its portfolio which will inspire and excite existing and new customers who are seeking lighter drinking choices.
Caroline Thompson-Hill, European Marketing Director at Accolade Wines, says: ‘‘Echo Falls is the UK’s number one fruit flavoured wine brand, worth £68.4m in a total category valued at £129.4m[3] and it’s important that the brand keeps up-to-date with trends and leads in innovation. The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.’’
Teasing a new look for the brand, Botanicals will feature a new, fresh and vibrant direction for the Echo Falls portfolio.
Echo Falls Botanicals 750ml/75cl will be on sale with an RRP of £4.50 and listed in Co-Op and Nisa from May 20th and Tesco from May 25th.
[1] Nielsen 52 w/e 21.03.20
[2] Nielsen 52 w/e 21.03.20
[3] Nielsen 52 w/e 21.03.20
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