Eat Natural is set to launch its first-ever multi-media campaign this May, with a clear objective to drive brand awareness and relevance within the retailers’ ‘better-for-you’ snacking category. The brand’s Feel the Nature campaign will span multiple touchpoints.

The investment comes at a time when the retailers’ ‘better-for-you’ snacks category has experienced significant growth – worth £581.4m and up +9%[1] – with many shoppers looking for alternative snacking options.

Lucia Gimson, Brand Manager at Eat Natural, said: “Our vision is to enable consumers to reconnect with nature, providing the authentic taste of the simplest ingredients, blended into delicious recipes, to bring out the great taste of nature. It’s something that has remained true since the brand’s inception 25 years ago.”

The significant marketing investment marks a momentous milestone since the brand’s acquisition by the Ferrero Group in December 2020, which promised to maintain and further build Eat Natural’s strong brand authenticity, while supporting the company with distribution and expansion.

The campaign will go live on the 2nd May, spanning 18 weeks with a second phase planned later in the year.

[1] IRI, Healthy biscuits bars value, value growth % data, MAT 20.02.22

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