Easter Sunday roast just got a whole lot cheaper: Iceland drops the prices of its veg to just 1p a pack online

• To shoppers’ delight, Iceland.co.uk has launched a one penny sale on all vegetables to help customers enjoy Easter for less this year 
• Within the offer, all fresh and frozen vegetables priced at £1 and under will drop to just 1p 
• The offer, which is at least 26p cheaper than the lowest prices offered by other supermarkets, is available exclusively online now until 11pm Thursday 14^th April 

To help shoppers enjoy Easter for a fraction of the price this year, all of Iceland’s fresh and frozen vegetables that are priced at £1 or under will be available for just 1p.

This isn’t the first time Iceland has launched an offer like this, the supermarket dropped the prices of its vegetables to 1p last Christmas and following its success alongside the nation feeling the pinch right now, Iceland has reignited the deal to help families get together and enjoy delicious food for less this Easter.

This amazing offer means that shoppers who choose to buy their Easter vegetables at Iceland this year can save as much as 99p per product when compared with other supermarkets*.

There is also ample choice for shoppers, with over 40 vegetable products across fresh and frozen.

To take advantage of the offer, all customers need to do is add their chosen pack of delicious Easter vegetables to their basket when online shopping and enter the code ‘ICE1VEG’ when they checkout to receive their discount.

But be quick about it! The big sale starts today, on Monday 11^th April, and lasts right up until Thursday 14^th April at 11pm.

All fresh vegetables included in Iceland’s offer will have ‘Best Before’ dates that fall after Easter Sunday to ensure they’re fresh and ready to sit alongside the lamb, potatoes, gravy and all our other Easter roast must-haves.

Richard Walker, Managing Director at Iceland, said: “Our 1p vegetable sale was so popular at Christmas, especially when so many other supermarkets hike up the prices of their roast ingredients, that we decided this was a no-brainer to run it again this Easter.

“If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on.”