Following a full review of the previous pack design, a low-sided tray with two fittings and shrink-wrap, the DS Smith Packaging team recognised the need for something visually distinctive on shelf. The new one-piece, two colour printed pack is made in a double E-flute corrugated board with an ‘exposed fluted’ internal liner that incorporates an auto-crash base and an integral central divider. Both elements of the design mean that the product is held securely within the pack when open on the shelf.
The unique ShelfMaster design from DS Smith Packaging means the top can be removed in a few seconds to form a display tray, and is die-cut rather than perforated to leave a clean front edge. This provides greater visibility of the primary packs for shoppers.
This award-winning pack performs well in the supply chain, ensures product stability and looks great too! It has eliminated the need for shrink-wrap and is 100% recyclable.