A gold EFIA print award was the result of a great deal of hard work by the DS Smith Packaging team at Clay Cross who produced a pre-printed, 4 colour with varnish, Brabantia consumer pack for the distinctive 50L Touch Bin.
Having won the business from a competitor, the team took a fresh look at the pack to find areas for improvement. They decided to introduce a new substrate, double wall RE flute. This meant the corrugated board had a lower calliper than the previous BE flute and this led to significantly improved efficiency in the supply chain for inbound supply, storage and distribution.
So DS Smith Packaging’s customer is delighted with the first class award winning print, which helps increase sales, as well as the supply chain savings that the team identified, particularly when the flatpacks are forwarded into Europe. It just goes to show how the right kind of corrugated can make products stand out in-store and save cash and carbon.
DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY
Tel: 0845 260 70 80