The prestigious Brompton bike company turned to DS Smith when looking for new packaging, which reflects the quality and strength of the innovative folding bicycle that is famous around the world.
Bromptons’ folding bikes are sold in 45 export markets as well as selling directly to carefully-selected bicycle retailers in the UK, USA, Canada, China and Ireland, and have become a symbol of modern city travel for those looking to leave the car at home and use more sustainable modes.
The challenge set for DS Smith was to raise the standard of the corrugated packaging to reflect the quality of the product. The response was a one-piece solution that sets a new standard for bike packaging, matching the quality and innovative features of the Brompton folding bike.
All elements of the bike are now securely located within the pack by creative use of an extended glue flange and precise flap arrangements. The internal base flaps fold to form a supportive yet cushioning structure which offers extra protection to vulnerable areas.
The result is that upon opening the bike is presented to the customer in a logical and pleasing manner. The use of locking tabs has enabled Brompton to dispense with tape that previously secured the pack, making the box more aesthetically appealing and simpler to recycle.
Tony Foster, UK sales and marketing director, said: “This is a pack which really demonstrates how working so closely with the customer and truly understanding their needs, produces the highest quality packaging.
“By using corrugated the packaging is entirely recyclable, and by taking our cue from the fold-up feature of the bike, we have produced a pack which is strong and protects the product in transit, as well as reflecting the quality of the bike itself.”
The pack has been recognised through the Starpack Awards 2014, who have awarded their highest accolade, Gold.